From Workwear to Wardrobe Staple
Few fabrics have a story as rich and enduring as flannel. Originating in Wales in the 17th century, flannel was initially crafted from carded wool to keep farmers warm in damp, cold conditions. Its brushed, soft surface made it both insulating and comfortable—qualities that quickly earned it a place in everyday workwear across Europe.
By the 19th century, flannel had crossed the Atlantic, becoming a staple among American workers, lumberjacks, and outdoorsmen. Its rugged reliability made it perfect for harsh conditions, and its signature plaid patterns—though not required for flannel—became a cultural icon.
In the 1990s, flannel took on new life during the grunge movement. Oversized flannel shirts became a symbol of rebellion and authenticity, worn by musicians and fans alike. Today, flannel continues to evolve—appearing in everything from high fashion runways to cozy weekend wardrobes—proving that timeless quality never goes out of style.
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